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We spend the majority of our time working out on how to have useful tactics for generating website traffic and improving the image for online clients. A website can be used to serve several purposes.
Some people use their site as bloggers for entertainment purposes, while some use it to offer services and work as social media marketers.
However, there are a few aspects that most of the online marketers never realize, which eventually influence their online reputation very badly.
When you create your website, there is a possible chance of making mistakes in terms of website designing and development.
Anyway, without further ado, let’s dive in and shed light on some of the areas that need to be taken care of for your website.
If your website is working slow on the internet, then it is definitely an alarming situation. According to new research, it takes 6 to 7 seconds to load the web page, which certainly means that your site should be speedy enough to launch on any device your customer uses.
The speed of each page of your site impacts heavily to the overall business and your ranking on Google. So, make sure that you have set and incorporated Google’s defined measures and barometers to maintain the consistent speed of your site.
The most important feature of any website is the responsive design. If the website response is slow and inaccessible to the clients, then it is a serious flaw and should be resolved immediately.
On the other hand, it is a win-win situation for a web developer to create a website that is easily accessible and efficient enough to be browsed through any device.
While structuring your website for mobile, it is crucial for you to follow the guidelines defined by Google.
Always remember, the URL should be developed to serve all devices. Means, whether the user is viewing it on the desktop or mobile, it should display the same results.
It is no doubt a skill of the website developer to know every detail for building a user-friendly website with one HTML code.
A difficult webpage is always a mess because prospects are always looking for answers in the easiest way possible. And somehow, if your site doesn’t follow a consistent flow, they will never waste a single second and switch over to another site.
Your website should be designed in such a way that eases your customer’s journey and helps him find the solutions without making things complicated. Make sure that your home page is completely organized and compel visitors to spend proactive time for potential conversions. To make sure that it happens, you have got to avoid using carousels on your homepage.
The more conveniently your message is interpreted, the better impact it creates. Therefore, instead of using carousels, go with plain banners and visuals.
The response time of your website should be accurate and complement the web pages as well.
If the response time is slow, it shows the flaws that are swept under the carpet. According to research, Google recommends to decrease the server responsive time to 200 – 200ms. If it is not implemented properly, then following are the potential flaws that take place:
Therefore, try to imply the best server speed and optimize web pages to boost the speed and performance of your website.
The fluency of the font should be clear and thorough. If a viewer finds it difficult, then he might get distracted and move away from your site, which will eventually impact the flow of traffic severely. Moreover, the content spacing is yet another important aspect that has to be fulfilled wisely so that your readers find it easy to grasp the information.
If your content is crafted with multiple fonts, then it can create confusion and readability errors for the viewers. Try to present your content in a well-confined manner so that it never results in a sheer distraction.
Whatever the message your website is conveying, it should be clear, concise and properly aligned. To make this happen, refrain from using conflicting fonts, as this will also help you maintain a consistent flow of the content.